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Film Studies
C/MD/123. Promoting the Cannes Film Festival
- WORDS:
- 3100
- DATE:
- 2010
- PRICE:
- 39.99 GBP
This paper evaluates the Cannes Film Festival and looks at the different ways to market and promote the event. The history of the event is detailed, alongside a definition of event management. The paper discusses market research and the how that can aid marketing, marketing strategies to promote the festival like marketing communications, and detailed promotional mix (marketing mix) activities like advertising. The paper concludes with suggestions to make the marketing even more successful.
KEYWORDS: Promotion, Cannes Film Festival, IMC, communication, marketing communication, promotion!,
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