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Communication, information and society
C/M/2109. A Female sexual appeal and idealised body images: ethics in advertising
- WORDS:
- 3000
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper addresses the ethics of advertising with regard to female sexual appeal and body images. Categories of sex appeal are discussed, media portrayals of women’s bodies are analysed. A study is conducted using a questionnaire of the perceptions of female sex appeal and body images by 18-24 year old males and females. Conclusions are made about the impacts of sexiness in the ads on customers’ purchasing behaviours.
KEYWORDS: Female sexual appeal, ethics in advertising, idealised body images, purchasing behaviour,
Other Papers On: Advertising
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