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Communication, information and society
C/M/1393. Credibility of public relations surveys
- WORDS:
- 1950
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the information provided by the UK news industry addressing its reliability and arguing the authenticity and objectivity of the surveys that generate the information. The controversial features of public relations (PR) surveys and the motives behind them are discussed with references to experts’ opinions in favour and against PR surveys. The paper has no reference list.
KEYWORDS: Public Relations, PR surveys,
Other Papers On: Public Relations
Other Papers On: Communication, information and society
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