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Viral marketing

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C/M/2528. Proposal. What is the perception and response of customers towards five forms of viral marketing communication?

WORDS:
1150
DATE:
2012
PRICE:
19.99 GBP

This proposal is for a study on the way in which the trustworthiness of a source influences the tendency of internet users to pass on viral marketing campaigns. The background to the study is provided, and the paper then presents the research focus. The objectives of the study are to investigate the response and behaviour of customers towards five forms of viral marketing communication, to examine if negative message has greater influence on customers’ perception than positive contents, to discover the influence of viral marketing communication on awareness and product/service purchase. The five forms of viral marketing discussed are electronic mail, social networks, blogs, videos, and user forums.The plan for the review of literature and the methodology are also provided.

 

KEYWORDS: Proposal, internet users, viral marketing, consumer behaviour!,

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C/M/2488. Proposal. The effects of viral advertising on consumer attitudes and purchase intentions

WORDS:
2500
DATE:
2012
PRICE:
29.99 GBP

This proposal is for a study that aims to examine the impact of viral advertising on consumer attitudes and purchase intentions. The proposal begins by providing background information on the subject and follows with an identification of the main aspects of the literature review. The topics the review of literature aims to examine include viral marketing, viral advertising, and music in viral advertising. The research objectives are to investigate on the role of viral advertising with regard to customer’s increased attention and interest, to explore key elements of viral advertising that affect customer’s attraction and interest, and to identify the role of music in viral advertising as generator of consumer’s attraction and interest. The research methodology is then detailed and outlines all aspects of the research methods, including the ethical issues and timetable for the study.

 

KEYWORDS: Proposal, viral advertising, consumer attitude, purchase intentions, viral marketing, music!,

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C/M/1996. Electronic resources for marketing: blogs and viral marketing

WORDS:
2350
DATE:
2011
PRICE:
29.99 GBP

The paper looks at the marketing potential of blogs and viral marketing explaining the meaning of both terms along with other online concepts, discussing the use of blogs by Asda and Marks and Spencer (M&S), and illustrating viral marketing practices through the use of Facebook and YouTube.

 

KEYWORDS: Blogs, viral marketing, Asda, Marks and Spencer, M&S, Facebook, YouTube,

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C/M/1222. Viral marketing and Red Bull promotion strategies in UK energy drink market

WORDS:
2100
DATE:
2009
PRICE:
29.99 GBP

This paper addresses the concept of viral marketing as a strategy that encourages individuals to pass a marketing message to others. Success factors behind Red Bull’s viral marketing campaigns are examined describing the Red Bull energy drink brand, and highlighting the key viral marketing features of the Red Bull’s business, their target market and marketing communications strategies.

 

KEYWORDS: Red Bull, viral marketing, marketing communications, energy drink,

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