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Viral marketing

C/M/2488. Proposal. The effects of viral advertising on consumer attitudes and purchase intentions

WORDS:

2500

DATE:

2012

PRICE:

29.99 GBP

This proposal is for a study that aims to examine the impact of viral advertising on consumer attitudes and purchase intentions. The proposal begins by providing background information on the subject and follows with an identification of the main aspects of the literature review. The topics the review of literature aims to examine include viral marketing, viral advertising, and music in viral advertising. The research objectives are to investigate on the role of viral advertising with regard to customer’s increased attention and interest, to explore key elements of viral advertising that affect customer’s attraction and interest, and to identify the role of music in viral advertising as generator of consumer’s attraction and interest. The research methodology is then detailed and outlines all aspects of the research methods, including the ethical issues and timetable for the study.

KEYWORDS: Proposal, viral advertising, consumer attitude, purchase intentions, viral marketing, music!,