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Viral marketing
C/M/1222. Viral marketing and Red Bull promotion strategies in UK energy drink market
- WORDS:
- 2100
- DATE:
- 2009
- PRICE:
- 29.99 GBP
This paper addresses the concept of viral marketing as a strategy that encourages individuals to pass a marketing message to others. Success factors behind Red Bull’s viral marketing campaigns are examined describing the Red Bull energy drink brand, and highlighting the key viral marketing features of the Red Bull’s business, their target market and marketing communications strategies.
KEYWORDS: Red Bull, viral marketing, marketing communications, energy drink,
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