Browse our collection of papers in
Strategic Marketing Analysis
C/B/4383. Strategic marketing analysis of Red Bull
- WORDS:
- 3200
- DATE:
- 2012
- PRICE:
- 39.99 GBP
The paper offers a strategic analysis of Red Bull, a producer of energy drinks. The history and background of the company are described, analysis is conducted along the lines of the PESTEL, SWOT and competitors models. Marketing objectives, targeting, positioning and growth strategies of Red Bull are analysed using the Ansoff matrix. Marketing mix analysis is performed.
KEYWORDS: Strategic marketing, Red Bull, PESTEL, SWOT, Ansoff, marketing mix,
C/M/2496. Triumph Motorcycles: international marketing strategy and entry to India
- WORDS:
- 3300
- DATE:
- 2012
- PRICE:
- 39.99 GBP
The paper examines the international marketing strategy used by the UK motorcyle and automotive company Triumph Motorcycles. The company’s background and environment are described, their internationalisation objectives are outliend, the screening is conducted of South Korea, China and India as potential markets choosing India as the most attractive market for the entry. Strategic marketing analysis is performend including the geographic and demographic segmentation of the target audience, marfet entry strategies, marketing mix, financial budgeting, etc.
KEYWORDS: Triumph Motorcycles, international marketing, entry to India,
C/B/4317. Dissertation. An evaluation of international business and international strategic marketing. Case study: Caterpillar Inc
- WORDS:
- 15750
- DATE:
- 2011
- PRICE:
- 159.99 GBP
This dissertation examines international business and international strategic marketing, and begins by introducing Caterpillar Inc as the case study. The dissertation aims to answer a wide range of questions based on the organization, some of which are as follows. What is the current situational analysis at Caterpillar Inc? How can Caterpillar Inc. learn from its process of internationalization? Can this become, or is it a core competence for the organization? How does national culture impact Caterpillar Inc’ international marketing strategy? The literature review also provides a thorough evaluation of a range of topics, some of which include Internationalization, market entry strategies, national culture, domestic marketing, and international marketing. The dissertation then goes on to discuss the chosen research methodology, which is followed by an assessment of the case study. The study also analyses BRIC economies, and concludes with an evaluation of the results found.
KEYWORDS: Dissertation, international business, international strategic marketing, Caterpillar Inc, internationalization, core competence, Market Entry Strategies, National Culture, domestic marketing, international marketing, BRIC economies,
S/M/649. A critical examination of strategic marketing
- WORDS:
- 2800
- DATE:
- 2008
- PRICE:
- 29.99 GBP
This paper focuses on strategic marketing, and begins by providing a definition of the concept, as well as identifying different aspects that relate to it. The paper examines concepts like budgeting, planning, the strategic marketing process, and marketing plans. The study also examines different approaches to strategic marketing planning, like top-down and bottom up. The reasons why organisations should adapt strategic marketing are assessed, and the concept is examined in reference to target markets and the size of organisations.
KEYWORDS: Strategic marketing, budgeting, planning, top down, bottom up, strategic marketing process, marketing plans, target markets!,
C/M/2196. Air France: strategic marketing and alliances
- WORDS:
- 1100
- ADD-ONS:
- 32 Slides Presentation
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper looks at the marketing strategy of Air France airline carrier describing the company’s background, conducting marketing mix (7P) analysis of Air France, examining their alliance with other airlines and highlighting the importance of alliances in the airline industry. A 32-slide presentation of the paper is supplied in a separate file.
KEYWORDS: Air France, strategic marketing, alliances,
C/M/2051. Marketing audit for Apple Inc
- WORDS:
- 2000
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper performs a marketing audit for Apple Inc, and begins by providing an overview of the company. This is followed by a PEST and Porter’s Five Forces analysis of the company. Customer, industry, market, and competitor analyses are all carried out, and Apple’s PC market share is assessed. Performance and employee relations are then assessed, and the paper summarizes all of the findings.
KEYWORDS: Marketing audit, APPLE Inc, PEST, Porter’s Five Forces, customer analysis, industry analysis, market analysis, competitor analysis, market share, employee relations,
C/B/3650. Strategic marketing analysis of Mercedes Benz in UK
- WORDS:
- 2350
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the strategic performance of Mercedes Benz in the UK presenting an overview of the company, conducting their PESTEL, Porter's Five Forces, and marketing mix (4P) analysis, and examining the marketing strategy of Mercedes Benz along the lines of their market segmentation, targeting and positioning.
KEYWORDS: Mercedes Benz UK, strategic analysis, marketing mix, PEST, Porter\'s Five Forces,
C/M/1985. Competitor and Environmental Analysis in Marketers' Strategic Decision Making
- WORDS:
- 1750
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper examines the concept of strategic decision making in marketing practices. Marketing theory is reviewed highlighting the components of marketing planning and discussing the role and applications of competitor analysis and environmental analysis.
KEYWORDS: Marketing, Competitor Analysis, Environmental Analysis, strategic decision making,
C/B/3599. Evaluation of the strategies that Ryanair pursues to maintain its market leadership position
- WORDS:
- 3850
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper focuses on Ryanair, and aims to assess the airlines strategy that enables them to maintain their market leadership position. The paper begins by providing information about Ryanair, and follows this with an analysis of their strategic issues. This is examined through use of Porter’s Five Forces analysis and by looking at the key elements that characterise their strategic business model. A review of the relevant literature is provided, and the paper examines management and leadership. The paper concludes with an evaluation and recommendations.
KEYWORDS: Ryanair, market leadership, strategic issues, Porters five forces!,
C/OM/313. A report on BAE Systems
- WORDS:
- 4050
- ADD-ONS:
- Data Sheets
- DATE:
- 2011
- PRICE:
- 49.99 GBP
This paper examines BAE systems, a company that manufactures products and services for the air, land and naval forces. The paper aims to discuss operations management, marketing management and financial management in relation to BAE to examine the business strategy and success. The paper begins by providing an overview of the company, followed by an assessment of their operations management. This section examines their supply chain, research and development, intellectual property, and customer focus. The following section assesses their marketing management, paying attention to branding and their strategy. PEST and Porter’s five forces analyses are used to assess the environment. The paper then performs an in-depth financial analysis of BAE systems. Each section provides recommendations for improvement, and the paper comes with attachments concerning the company. These data sheets are the companies consolidated income and cash flow statements, as well as their balance sheet.
KEYWORDS: BAE systems, operations management, marketing management, financial management, business strategy, supply chain, research and development, intellectual property, customer focus, branding, PEST, porter’s five forces, income statements, cash flow statements, balance sheet,
C/M/1906. Review of Sunsail's marketing audit and marketing plan
- WORDS:
- 4250
- DATE:
- 2011
- PRICE:
- 49.99 GBP
This paper examines Sunsail Ltd, a company that organises sailing holidays. The paper aims to provide a marketing audit for the company, in order to produce a marketing plan for a new holiday destination in Hong Kong for the company. A company overview is provided, followed by a discussion regarding market segmentation in the yachting industry. The marketing audit is completed by looking at the company mission and corporate objectives, and this is followed by a SWOT analysis. The paper also provides a detailed marketing mix, and the paper concludes by examining management and control, along with the financial considerations.
KEYWORDS: Sunsail Ltd, sailing, marketing audit, marketing plan, market segmentation, yachting industry, SWOT, marketing mix!,
S/M/593. Is Ethical Marketing becoming a critical factor in Strategic Marketing?
- WORDS:
- 1750
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper aims to assess whether ethical marketing is becoming a critical factor in Strategic Marketing. The paper sets out exploring this topic by discussing topics like ethical decision making, risk taking, ethical climates, and brand positioning. This is followed by an examination of the ethical strategy matrix. Fair trade products, consumer buying behaviour, and competitive advantage are all examined. Conclusions are made regarding ethics being part of strategic management.
KEYWORDS: ethical marketing, Strategic Marketing, ethical decision making, risk taking, ethical climates, brand positioning, ethical strategy matrix, air trade products, consumer buying behaviour, competitive advantage,
C/M/1626. Analysis of Market strategy and planning for VSM
- WORDS:
- 400
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This paper presents brief answers to questions about VSM, suppliers of vitamin and supplement products, focusing on marketing strategy and planning perspective. The paper focuses on the role of market research for marketing for VSM, the target group for VSM products, and the distribution channel for the products.
KEYWORDS: Market strategy, planning, VSM, vitamin, supplement, market research, target group, distribution channel,
C/F/834. ABC Bank's project of online mortgage lending: strategic and marketing analysis
- WORDS:
- 2600
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the online mortgage lending product proposed by ABC Bank conducting PESTEL and SWOT analysis of the bank, identifying the target market for the product, presenting the company’s competitors analysis, developing ABC marketing strategy along the lines of the marketing mix model, presenting a financial breakdown of marketing and advertising, and estimating the bank’s revenue for the next three years.
KEYWORDS: Strategic analysis, marketing analysis, ABC Bank, online mortgage lending, PESTEL, SWOT, competitor analysis, marketing mix,
C/B/2675. External environment and marketing mix of Tesco
- WORDS:
- 2950
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the impacts of the external (macro) environment on marketing decisions of Tesco examining their marketing strategy along the lines of the PESTEL and marketing mix models. The key factors behind the company’s success in sustaining competitive advantage are identified. Initial task of this paper was: Select an organisation and discuss how the macro environment has influenced its marketing decision making, for the last 12 months, and how it is likely to influence its future decision making. Using the same organisation, discuss how the marketing mix is used by the strategist to gain competitive advantage in its chosen sector.
KEYWORDS: External environment, marketing mix, Tesco, PESTEL, competitive advantage,
C/M/1529. Strategic Marketing Analysis of IKEA
- WORDS:
- 3100
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the external and internal market environment of IKEA describing their background and conducting the company’s SWOT, PESTEL and Porter’s five forces analysis. Conclusions are made about the competitive position of IKEA within the furniture and home products retailing industry.
KEYWORDS: Strategic Marketing, IKEA, SWOT, PESTEL, Porter’s five forces,
C/M/1480. Better marketing will boost revenue for low-cost airlines
- WORDS:
- 1250
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper examines the competitive low-cost passenger airline market and how an effective marketing strategy can be devised. Using analytical models – PESTLE, 4Ps and SWOT for RyanAir – in addition to market-sizing methodologies, the paper applies the results of the research to devise a marketing strategy for new business generation in the UK-Continental markets. The paper also compares the revenue levels of the leading competitors, EasyJet and RyanAir, and outlines the future challenges faced by this sector, specifically in relation to environmental and political issues, rising fuel costs, and the issue of baggage handling and security checks - prompted by increased concerns about terrorism. The paper concludes by considering how an aggressive pull strategy, based upon passengers’ perceptions of the airline, should increase revenue.
KEYWORDS: EasyJet, RyanAir, marketing strategy, PESTLE, 4Ps, SWOT, market-sizing, low-cost flight market,
C/M/1472. Waterstones' strategic analysis and marketing recommendations
- WORDS:
- 2600
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the marketing strategies of the leading UK book retailer Waterstones describing the UK bookselling market and conducting PESTLE and SWOT analysis to identify the factors negatively affecting the performance of the company. The process of decision making about online book purchase is compared to that of high street retail purchasing. Marketing mix (4P) analysis of Waterstones is presented suggesting recommendations about problem areas faced by the company.
KEYWORDS: Waterstones, SWOT, PESTLE, marketing mix, online book purchasing,
C/M/1465. Marketing research for Apple's iPod touch
- WORDS:
- 3150
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper reports on the marketing research for the new product ‘iPod touch’ manufactured by Apple Computer Inc. Corporate objectives of Apple are outlined, their market overview is presented, marketing audit is conducted using the models of SWOT, PEST and Porter’s Five Forces, marketing objectives and strategies are identified using the marketing mix (4P) model, a promotional programme for the new product is developed.
KEYWORDS: Apple Computers, iPod touch, SWOT, PEST, Porter’s Five Forces, marketing audit, marketing mix, promotional plan,
C/M/1463. Strategic Marketing Analysis for Fine Confectionery Company
- WORDS:
- 3250
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the business environment of Fine Confectionery Company (FCC) presenting an overview of the UK chocolate confectionery market, conducting a marketing mix (4P), SWOT, PEST and Porter’s Five Forces analysis of FCC, and developing a marketing and communication plan for the new product of FCC ‘Limited Edition Chocolate for Special Occasions’ covering a period of twelve months.
KEYWORDS: SWOT, Porter’s five forces, PEST, marketing mix, Fine Confectionery Company, communication plan, marketing plan,
C/B/2462. Strategic Management and Marketing of Apple UK
- WORDS:
- 4950
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper examines the macro environment of Apple UK providing an overview of the Apple Corporation, conducting PESTLE analysis of their environment, analysing the marketing features of Apple’s products, and evaluating the role of innovation and new product development in the company’s strategic management.
KEYWORDS: Apple UK, PESTLE, Apple’s products, innovation,
C/M/1460. Environmental analysis and marketing strategies of Nike
- WORDS:
- 2100
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper presents strategic analysis of the sportswear company Nike describing the company’s background and using the models of PEST and Porter’s five forces. A profile of Nike’s target market is presented, Nike’s marketing strategies of new product development are analyzed using Ansoff matrix, the strengths and weakness of the strategies are identified.
KEYWORDS: Environmental analysis, Nike, marketing strategies, PEST, Porter’s Five Forces, Ansoff, new product development,
C/B/2441. Techniques of Strategic Marketing and Planning in Theory and Practice
- WORDS:
- 1500
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the importance of strategic marketing and planning in contemporary business environment describing the techniques of strategic marketing, i.e. the Ansoff Growth Matrix and Boston Growth Matrix. The example of Apple’s strategic marketing is discussed.
KEYWORDS: Strategic Marketing, strategic planning, Apple, Ansoff growth matrix, Boston growth matrix,
C/M/1446. Strategic marketing analysis of Innocent Ltd
- WORDS:
- 2750
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper reports on the position of Innocent Ltd, the producer of Smoothies drinks, in the UK food and retail industry. Background information about the company is presented, the trends in their macro environment are discussed explaining the causes of the company’s dominant position in the 'smoothie' market, and conducting analysis of opportunities and threats likely to face Innocent over the next five years. The UK food and retail industry is analysed using Porter’s Five Force model. Recommendations are suggested about management and marketing strategies of the company for the next five years.
KEYWORDS: Innocent Ltd, smoothie market, Porter’s Five Forces, strategic marketing,
C/M/1443. Marketing research for Sony's new product P Series VAIO Mini Notebooks in UK market
- WORDS:
- 3600
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper conducts marketing research for the introduction of Sony’s new product P Series VAIO (R) Mini Notebooks to the UK market. Sony’s corporate objectives are outlined, an overview of the UK market is presented, marketing audit for Sony’s new product is conducted including marketing mix, SWOT, PEST, and Porter’s Five Forces analysis. Marketing strategies for the product are identified along the lines of the 4P marketing mix model.
KEYWORDS: Marketing mix, Sony, new product, P Series VAIO Mini Notebooks, UK market, SWOT, PEST, Porter’s Five Forces,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
Excellent service. Very fast. Cheers.Allan
