Browse our collection of papers in
Strategic Marketing Analysis
S/M/530. Strategic marketing analysis for Glacéau Vitamin water
- WORDS:
- 3750
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper presents strategic marketing analysis for Vitamin water (V water) produced by Glacéau, a private subsidiary of Coca Cola, conducting competitor analysis of Vitamin water in the UK market, analysing their market position since 2005, identifying SWOT features of V water's competitors, and conducting the product's life cycle analysis, SWOT and consumer analysis, Porter's Five forces analysis of the UK vitamin drink market, etc. Marketing strategy for V water is described.
KEYWORDS: Glacéau Vitamin water, SWOT, Porter’s Five Forces, life cycle, competitor analysis, UK vitamin drink market,
C/M/1314. Consumer Behaviour and Marketing Strategy of Diageo Ireland
- WORDS:
- 4700
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper looks at the AIDA (attention-interest-desire-action) model of consumer behaviour discussing its impact on buying decision making, explaining the difference between consumer markets and industrial markets, and exploring social, cultural and psychological factors that affect consumer buying behaviour. Theoretical underpinnings of repeated buying behaviour are applied to the marketing strategy of Diego Ireland analysing the company’s policy towards customer loyalty and conducting their competitor analysis within the framework of Porter’s Five Forces and SWOT models.
KEYWORDS: Diageo, consumer behaviour, buying decision making, marketing strategy, customer loyalty, Porter’ Five Forces, SWOT,
C/M/1310. Marketing plan for Fentimans soft drinks in Sweden
- WORDS:
- 6600
- DATE:
- 2010
- PRICE:
- 69.99 GBP
The paper offers a marketing plan for the launch of soft drinks in Sweden by the UK company Fentiman. The plan includes product description, analysis of the Swedish target market, competitor analysis, SWOT analysis of Fentimans’ products, development of the marketing mix strategy, etc.
KEYWORDS: Marketing plan, Fentimans, soft drinks, Sweden, SWOT, marketing mix, competitor analysis,
S/M/525. Strategic marketing analysis of Microsoft's games console X-box
- WORDS:
- 2700
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the segmentation, targeting and positioning of the Microsoft's sixth- generation games console X-box describing the company's competitors, conducting PEST analysis of their external environment, exploring their market position and marketing mix (4Ps) features.
KEYWORDS: Marketing, Microsoft, X-box, games console, PEST, marketing mix,
S/M/518. Marketing challenges during economic crisis: case study of Nokia
- WORDS:
- 3300
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper addresses the issues of marketing during the economic slump reviewing related theory and discussing the combined impact of globalisation and economic downturn on companies of different size including their marketing strategies, marketing expenditures, etc. A case study of Nokia's strategic response to the current crisis is conducted analysing their global expansion policy.
KEYWORDS: Economic downturn, economic crisis, marketing, Nokia,
C/M/1258. Strategic marketing analysis of Toyota UK
- WORDS:
- 3800
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper reports on the marketing position of Toyota UK presenting an overview of the UK car market and conducting marketing analysis of the company within the framework of SWOT, PESTEL, Porter’s Five Forces, and Ansoff models. Toyota’s current marketing strategy is evaluated, a new strategic marketing plan for 2009-2012 is proposed including its implementation plan and evaluation criteria via key performance indicators (KPI).
KEYWORDS: Toyota UK, SWOT, PESTLE, Porter’s Five Forces, Ansoff, marketing plan, UK car market,
C/M/1229. Marketing strategies for Shiseido: response to changes in marketing environment
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper presents a newsletter describing the changes of the marketing environment over the recent years including the ‘fashionisation’ of markets, the emergence of ‘micro markets’, the shift from supply to demand, technological innovations, rising consumer expectations, competition, globalisation, ‘erosion’ of brands, etc. Recommendations are suggested about subsequent changes of marketing strategies for Shiseido along the lines of customisation, expeditionary marketing, new product development, e-marketing, partnerships, innovation strategies, etc. Directions of the company’s future development are considered.
KEYWORDS: Shiseido, Marketing strategies, marketing environment,
C/M/1199. Strategic marketing plan for LVCVA
- WORDS:
- 1700
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper presents a strategic marketing plan 2009 for LVCVA company that promotes tourism in Las Vegas. The plan aims to generate business from the UK market incorporating marketing and business initiatives and examining them in accordance with the internal and external factors that effect the organisation. Marketing budget and action plan are presented, evaluation and recommendations are made.
KEYWORDS: Strategic marketing planning, tourism industry, LVCVA,
C/M/1193. Strategic Marketing Issues in Staples Inc
- WORDS:
- 1400
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper looks at the future strategic priorities of Staples Inc, the US based company that specialises in selling stationery, addressing their marketing issues, corporate social responsibility, brand evaluation, worldwide expansion and sales via the Internet. Analysis is based on the company’s annual reports and other publications.
KEYWORDS: Staples Inc, marketing issues, brand, CSR, acquisition,
C/M/1188. Sunseeker in Malta: marketing audit and marketing plan
- WORDS:
- 4000
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper looks at the global marketing strategy of Sunseeker, a company manufacturing luxury yachts, examining their entry to Malta. A marketing audit and a marketing plan for Sunseeker is developed. SWOT, PEST, Ansoff and BCG analysis of the company’s internal and external environment is conducted.
KEYWORDS: Sunseeker, Malta, new market entrance, Market audit, marketing plan, SWOT, Ansoff, BCG, PEST,
C/M/1167. Strategic marketing plan for Carlsberg
- WORDS:
- 3600
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper presents a strategic marketing plan for Carlsberg developed on the basis of the situational analysis of the micro and macro environment of the company in the UK market. The plan includes an overview of the company, SWOT, PEST, Porter’s five forces, and BCG matrix analysis of the product portfolio, marketing objectives and strategies, and action plan for the financial years 2009-2011.
KEYWORDS: Carlsberg, SWOT, PESTEL, Porter’s Five Forces, BCG matrix, marketing plan,
C/M/1134. Strategic marketing: theory and case study of Google
- WORDS:
- 3000
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper critically evaluates Google’s strategy as opposed to traditional linear planning explaining financial metrics and analytical tools that could be applied to decide the commercial viability of a new idea, and reviewing key decision areas that can turn a company from market follower to market leader by capitalising on the innovation of its employees. The applications of the Ansoff matrix and Porter’s Five Forces model in the development of marketing strategies are discussed.
KEYWORDS: Marketing plans, strategic marketing, Google, market leader, Porter's Five Forces, Ansoff,
C/M/1048. McDonald's Corporation: Marketing Strategy Analysis
- WORDS:
- 2300
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the marketing strategy of McDonald's Corporation from a global perspective using marketing mix analysis. The plan to win strategy adopted by the company in 2003 is described tracing its development till early 2009. The use of information in adopting the current marketing strategy is highlighted showing the relationship between marketing, organizational strategy and company's current e-business strategy.
KEYWORDS: McDonalds, Marketing, Strategy, Marketing Mix, E-Business, Promotional Mix,
C/M/1086. Lukoil Marketing
- WORDS:
- 2000
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper presents a chapter from a dissertation on Lukoil's brand strategy in the USA. The chapter addresses various strategic market issues and the way Lukoil intend to overcome them. The US oil and gas market features are described, the company's marketing strategy is analyzed using the model of SWOT, their competitive strategy to become a market leader is examined.
KEYWORDS: Lukoil, US Petroleum, marketing strategy, brand, consumer behaviour, USP, SWOT,
S/M/447. Principles of marketing: Starbucks
- WORDS:
- 2400
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper reports on Starbucks' marketing practices examining their history and performance, products, market segmentation, marketing strategies, competitors, etc. Recommendations are suggested about the company's development using the Ansoff matrix.
KEYWORDS: principles, marketing, starbucks,
C/M/1033. Strategic Brand Management of N-Gen Motors
- WORDS:
- 1200
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper offers marketing analysis of a new hybrid car, N-Gen addressing the issues of the strategic management of the brand, i.e. the consumer segments that the new brand is going to target, the brand's point of parity, its differentiation strategy and characteristics, the brand recognition strategy, competitive advantages of the hybrid brand in comparison to other hybrid car manufacturers, etc. Recommendations are suggested to ensure successful launch and strategic management of the N-Gen hybrid motor brand.
KEYWORDS: hybrid car, N-Gen, new brand, competitive advantage, unique selling point,
C/B/1159. CSR and marketing audit of National Car Parks
- WORDS:
- 2200
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the approach to corporate social responsibility (CSR) used by the UK car park operator National Car Parks (NCP). The company's marketing audit is conducted using the frameworks of STEP (PEST), Porter's 5 Forces, SWOT and marketing mix analysis.
KEYWORDS: National Car Parks, NCP, corporate social responsibility, CSR, marketing audit, SWOT,
C/M/753. Westfield: Marketing and Operations Management
- WORDS:
- 4300
- DATE:
- 2008
- PRICE:
- 49.99 GBP
The report evaluates current WestField brand and operational effectiveness highlighting marketing rationale for proposed ventures, analysing their operational implementation, and explaining the competitive advantage achieved through marketing and operational integration.
KEYWORDS: WestField, Fashion Industry, Accessories, Operations, Marketing, Integration,
C/M/787. Environmental analysis and Marketing Plan for Indian restaurant: investment proposal
- WORDS:
- 3100
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper examines the environmental and macro economic forces relevant for the evaluation of investment opportunities into an Indian restaurant in London. The models of PESTL, Porter's five forces, SWOT and Ansoff are used in the analysis, a marketing plan for the proposed venture is designed. A power point presentation of the paper is provided in a separate file.
KEYWORDS: Strategic Marketing, PESTL, SWOT, Marketing Plan, Ansoff, Porters Five Forces,
C/M/804. Marketing Strategy for Amazon UK
- WORDS:
- 3100
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper examines the environment of Amazon in the UK using the models of PESTLE, SWOT and Porter's Five Forces. A growth strategy for the organization is designed for the next twelve months using Ansoff's growth matrix and Porter's generic model.
KEYWORDS: Amazon, marketing, strategy, PESTLE, Porters Five Forces, Ansoff, Porters generic st,
C/M/808. Brand strategy recommendation for Food Brands Group in UK
- WORDS:
- 5400
- DATE:
- 2008
- PRICE:
- 59.99 GBP
The paper examines the current brand status of the coffee brand Percol owned by Food Brands Group in the UK. The customer segments, competitive landscape and internal analysis of Percol are presented evaluating the brand identity and personality. Recommendations are suggested about a brand strategy for Percol along the lines of the marketing mix model.
KEYWORDS: Food Brands Group, Percol, Coffee, Brand, marketing mix,
C/M/846. Marketing and Growth Strategy for Amazon
- WORDS:
- 3000
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper conducts PESTEL, Porter's Five Forces and SWOT analysis of Amazon UK designing a growth strategy and a marketing strategy for the next twelve months within the framework of the Ansoff's growth matrix and Porter's generic model.
KEYWORDS: Marketing strategy, PESTEL, Porters Five Forces, Ansoff, Porters generic model, SWOT,
C/M/857. Report on Shangri-La and Rasa Sentosa Hotel
- WORDS:
- 4200
- DATE:
- 2008
- PRICE:
- 49.99 GBP
The paper reports on Singapore's hotel Shangri-La with Rasa Sentosa resort analysing their marketing strategies and discussing the current challenges faced by the management, marketing mix features (7Ps), marketing forecast, Porter's Five Forces and PESTEL features, competitive advantage, etc. Marketing strategy is developed to improve Shangri-La's performance in new markets.
KEYWORDS: Shangri-La, Rasa Sentosa, marketing mix, 7Ps, Porters Five Forces, PESTLE,
C/M/882. Mapping Consumption Chain: Tiffany & Co
- WORDS:
- 1500
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper offers a case study of Tiffany & Co investigating the driving forces behind the development of the jewellery industry and discussing the motivations for buying jewellery, the issues of the search, selection and purchase of jewellery, the delivery of the products and services in the jewellery market, the ways of using and exchanging products, etc. The questions are considered with reference to the life cycle of Tiffany's products.
KEYWORDS: strategic management, consumption chain, Tiffany, jewellery, product life cycle,
C/M/888. Market Analysis for Weetabix Food Company
- WORDS:
- 2400
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper analyses the current trends and threats in the UK breakfast cereals market focusing on the Weetabix Food Company, the major players in breakfast products and snacks on both sides of the Atlantic. A full company profile is offered, analysis of strengths, weaknesses and opportunities is conducted including food price hikes and the implications of healthy eating, etc. Recommendations are suggested for the company's short, mid and long term marketing strategy.
KEYWORDS: Weetabix, Marketing, Breakfast, Cereals, Nutrition, Food Prices,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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