Browse our collection of papers in
Strategic Marketing Analysis
C/B/2675. External environment and marketing mix of Tesco
- WORDS:
- 2950
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the impacts of the external (macro) environment on marketing decisions of Tesco examining their marketing strategy along the lines of the PESTEL and marketing mix models. The key factors behind the company’s success in sustaining competitive advantage are identified. Initial task of this paper was: Select an organisation and discuss how the macro environment has influenced its marketing decision making, for the last 12 months, and how it is likely to influence its future decision making. Using the same organisation, discuss how the marketing mix is used by the strategist to gain competitive advantage in its chosen sector.
KEYWORDS: External environment, marketing mix, Tesco, PESTEL, competitive advantage,
C/M/1529. Strategic Marketing Analysis of IKEA
- WORDS:
- 3100
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the external and internal market environment of IKEA describing their background and conducting the company’s SWOT, PESTEL and Porter’s five forces analysis. Conclusions are made about the competitive position of IKEA within the furniture and home products retailing industry.
KEYWORDS: Strategic Marketing, IKEA, SWOT, PESTEL, Porter’s five forces,
C/M/1480. Better marketing will boost revenue for low-cost airlines
- WORDS:
- 1250
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper examines the competitive low-cost passenger airline market and how an effective marketing strategy can be devised. Using analytical models – PESTLE, 4Ps and SWOT for RyanAir – in addition to market-sizing methodologies, the paper applies the results of the research to devise a marketing strategy for new business generation in the UK-Continental markets. The paper also compares the revenue levels of the leading competitors, EasyJet and RyanAir, and outlines the future challenges faced by this sector, specifically in relation to environmental and political issues, rising fuel costs, and the issue of baggage handling and security checks - prompted by increased concerns about terrorism. The paper concludes by considering how an aggressive pull strategy, based upon passengers’ perceptions of the airline, should increase revenue.
KEYWORDS: EasyJet, RyanAir, marketing strategy, PESTLE, 4Ps, SWOT, market-sizing, low-cost flight market,
C/M/1472. Waterstones' strategic analysis and marketing recommendations
- WORDS:
- 2600
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the marketing strategies of the leading UK book retailer Waterstones describing the UK bookselling market and conducting PESTLE and SWOT analysis to identify the factors negatively affecting the performance of the company. The process of decision making about online book purchase is compared to that of high street retail purchasing. Marketing mix (4P) analysis of Waterstones is presented suggesting recommendations about problem areas faced by the company.
KEYWORDS: Waterstones, SWOT, PESTLE, marketing mix, online book purchasing,
C/M/1465. Marketing research for Apple's iPod touch
- WORDS:
- 3150
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper reports on the marketing research for the new product ‘iPod touch’ manufactured by Apple Computer Inc. Corporate objectives of Apple are outlined, their market overview is presented, marketing audit is conducted using the models of SWOT, PEST and Porter’s Five Forces, marketing objectives and strategies are identified using the marketing mix (4P) model, a promotional programme for the new product is developed.
KEYWORDS: Apple Computers, iPod touch, SWOT, PEST, Porter’s Five Forces, marketing audit, marketing mix, promotional plan,
C/M/1463. Strategic Marketing Analysis for Fine Confectionery Company
- WORDS:
- 3250
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the business environment of Fine Confectionery Company (FCC) presenting an overview of the UK chocolate confectionery market, conducting a marketing mix (4P), SWOT, PEST and Porter’s Five Forces analysis of FCC, and developing a marketing and communication plan for the new product of FCC ‘Limited Edition Chocolate for Special Occasions’ covering a period of twelve months.
KEYWORDS: SWOT, Porter’s five forces, PEST, marketing mix, Fine Confectionery Company, communication plan, marketing plan,
C/B/2462. Strategic Management and Marketing of Apple UK
- WORDS:
- 4950
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper examines the macro environment of Apple UK providing an overview of the Apple Corporation, conducting PESTLE analysis of their environment, analysing the marketing features of Apple’s products, and evaluating the role of innovation and new product development in the company’s strategic management.
KEYWORDS: Apple UK, PESTLE, Apple’s products, innovation,
C/M/1460. Environmental analysis and marketing strategies of Nike
- WORDS:
- 2100
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper presents strategic analysis of the sportswear company Nike describing the company’s background and using the models of PEST and Porter’s five forces. A profile of Nike’s target market is presented, Nike’s marketing strategies of new product development are analyzed using Ansoff matrix, the strengths and weakness of the strategies are identified.
KEYWORDS: Environmental analysis, Nike, marketing strategies, PEST, Porter’s Five Forces, Ansoff, new product development,
C/B/2441. Techniques of Strategic Marketing and Planning in Theory and Practice
- WORDS:
- 1500
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the importance of strategic marketing and planning in contemporary business environment describing the techniques of strategic marketing, i.e. the Ansoff Growth Matrix and Boston Growth Matrix. The example of Apple’s strategic marketing is discussed.
KEYWORDS: Strategic Marketing, strategic planning, Apple, Ansoff growth matrix, Boston growth matrix,
C/M/1446. Strategic marketing analysis of Innocent Ltd
- WORDS:
- 2750
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper reports on the position of Innocent Ltd, the producer of Smoothies drinks, in the UK food and retail industry. Background information about the company is presented, the trends in their macro environment are discussed explaining the causes of the company’s dominant position in the 'smoothie' market, and conducting analysis of opportunities and threats likely to face Innocent over the next five years. The UK food and retail industry is analysed using Porter’s Five Force model. Recommendations are suggested about management and marketing strategies of the company for the next five years.
KEYWORDS: Innocent Ltd, smoothie market, Porter’s Five Forces, strategic marketing,
C/M/1443. Marketing research for Sony's new product P Series VAIO Mini Notebooks in UK market
- WORDS:
- 3600
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper conducts marketing research for the introduction of Sony’s new product P Series VAIO (R) Mini Notebooks to the UK market. Sony’s corporate objectives are outlined, an overview of the UK market is presented, marketing audit for Sony’s new product is conducted including marketing mix, SWOT, PEST, and Porter’s Five Forces analysis. Marketing strategies for the product are identified along the lines of the 4P marketing mix model.
KEYWORDS: Marketing mix, Sony, new product, P Series VAIO Mini Notebooks, UK market, SWOT, PEST, Porter’s Five Forces,
S/M/543. Dissertation. Häagen-Dazs: Launch of Organic and Fairtrade Ice Cream to Regain the Lead in UK Luxury/Premium Ice Cream Market
- WORDS:
- 10900
- DATE:
- 2010
- PRICE:
- 109.99 GBP
The dissertation investigates the marketing strategy for the new product launched by Häagen-Dazs (HD) to regain their leading position in the UK ice cream market. An overview of the ice cream market is presented describing HD's main competitors and conducting analysis of the market along the lines of the PEST, Porter's Five Forces, product life cycle, marketing mix (4P), Ansoff and SWOT models. The features of the Häagen-Dazs brand are described, opportunities for their new product are explored presenting the profile of the target market, identifying the unique selling proposition (USP) of the organic fairtrade ice cream and developing a strategy of integrated market communications (IMC) campaign to get across the message of the ethical and ‘green' environmental principles of Häagen-Dazs and their luxurious organic ice cream range.
KEYWORDS: Dissertation, Häagen-Dazs, new product launch, organic ice cream, Ice Cream Market, Ansoff’s Matrix, PEST, Porter’s Five Forces, product life cycle, marketing mix, SWOT, integrated market communications, IMC,
C/M/1426. Carbon Trust: strategic marketing analysis
- WORDS:
- 3150
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the marketing activity of Carbon Trust, a company providing products and services to UK businesses to assist in reducing their carbon footprint. A report on the company’s performance in 2009 is presented touching on their budget, internal PEST and SWOT analysis, market position, marketing and communications strategy, etc. Recommendations to the company are suggested about their customer relationship management.
KEYWORDS: Carbon Trust, PEST, SWOT, carbon footprint,
C/M/1370. Competitive positioning and marketing strategies of Argos
- WORDS:
- 3500
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper reports on the performance of Argos, the leading UK retailer of merchandise, analyzing their competitive position, selling model, segmentation and targeting strategies, Argos’ own-brand products, etc. The threats to the company’s successful performance are examined.
KEYWORDS: Competitive positioning, marketing strategies, Argos,
C/B/2161. Strategic Marketing Analysis of Puma
- WORDS:
- 3600
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the position of Puma within the sportswear industry describing their background and detailing the process of the marketing strategy development. Environmental analysis of Puma is conducted using the models of PEST (STEEPLE), Porter’s Five Forces, BCG matrix, product life cycle and SWOT. The options for strategic marketing are examined within the Push, Pull and Profile framework. The outcomes of the merger with PPR (Pinault-Printemps-Redoute) are evaluated using SWOT analysis.
KEYWORDS: Puma, strategic marketing, PEST, STEEPLE, SWOT, Porter’s Five Forces, BCG matrix, PPR merger,
S/M/530. Strategic marketing analysis for Glacéau Vitamin water
- WORDS:
- 3750
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper presents strategic marketing analysis for Vitamin water (V water) produced by Glacéau, a private subsidiary of Coca Cola, conducting competitor analysis of Vitamin water in the UK market, analysing their market position since 2005, identifying SWOT features of V water's competitors, and conducting the product's life cycle analysis, SWOT and consumer analysis, Porter's Five forces analysis of the UK vitamin drink market, etc. Marketing strategy for V water is described.
KEYWORDS: Glacéau Vitamin water, SWOT, Porter’s Five Forces, life cycle, competitor analysis, UK vitamin drink market,
C/M/1314. Consumer Behaviour and Marketing Strategy of Diageo Ireland
- WORDS:
- 4700
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper looks at the AIDA (attention-interest-desire-action) model of consumer behaviour discussing its impact on buying decision making, explaining the difference between consumer markets and industrial markets, and exploring social, cultural and psychological factors that affect consumer buying behaviour. Theoretical underpinnings of repeated buying behaviour are applied to the marketing strategy of Diego Ireland analysing the company’s policy towards customer loyalty and conducting their competitor analysis within the framework of Porter’s Five Forces and SWOT models.
KEYWORDS: Diageo, consumer behaviour, buying decision making, marketing strategy, customer loyalty, Porter’ Five Forces, SWOT,
C/M/1310. Marketing plan for Fentimans soft drinks in Sweden
- WORDS:
- 6600
- DATE:
- 2010
- PRICE:
- 69.99 GBP
The paper offers a marketing plan for the launch of soft drinks in Sweden by the UK company Fentiman. The plan includes product description, analysis of the Swedish target market, competitor analysis, SWOT analysis of Fentimans’ products, development of the marketing mix strategy, etc.
KEYWORDS: Marketing plan, Fentimans, soft drinks, Sweden, SWOT, marketing mix, competitor analysis,
S/M/525. Strategic marketing analysis of Microsoft's games console X-box
- WORDS:
- 2700
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the segmentation, targeting and positioning of the Microsoft's sixth- generation games console X-box describing the company's competitors, conducting PEST analysis of their external environment, exploring their market position and marketing mix (4Ps) features.
KEYWORDS: Marketing, Microsoft, X-box, games console, PEST, marketing mix,
S/M/518. Marketing challenges during economic crisis: case study of Nokia
- WORDS:
- 3300
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper addresses the issues of marketing during the economic slump reviewing related theory and discussing the combined impact of globalisation and economic downturn on companies of different size including their marketing strategies, marketing expenditures, etc. A case study of Nokia's strategic response to the current crisis is conducted analysing their global expansion policy.
KEYWORDS: Economic downturn, economic crisis, marketing, Nokia,
C/M/1258. Strategic marketing analysis of Toyota UK
- WORDS:
- 3800
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper reports on the marketing position of Toyota UK presenting an overview of the UK car market and conducting marketing analysis of the company within the framework of SWOT, PESTEL, Porter’s Five Forces, and Ansoff models. Toyota’s current marketing strategy is evaluated, a new strategic marketing plan for 2009-2012 is proposed including its implementation plan and evaluation criteria via key performance indicators (KPI).
KEYWORDS: Toyota UK, SWOT, PESTLE, Porter’s Five Forces, Ansoff, marketing plan, UK car market,
C/M/1229. Marketing strategies for Shiseido: response to changes in marketing environment
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper presents a newsletter describing the changes of the marketing environment over the recent years including the ‘fashionisation’ of markets, the emergence of ‘micro markets’, the shift from supply to demand, technological innovations, rising consumer expectations, competition, globalisation, ‘erosion’ of brands, etc. Recommendations are suggested about subsequent changes of marketing strategies for Shiseido along the lines of customisation, expeditionary marketing, new product development, e-marketing, partnerships, innovation strategies, etc. Directions of the company’s future development are considered.
KEYWORDS: Shiseido, Marketing strategies, marketing environment,
C/M/1199. Strategic marketing plan for LVCVA
- WORDS:
- 1700
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper presents a strategic marketing plan 2009 for LVCVA company that promotes tourism in Las Vegas. The plan aims to generate business from the UK market incorporating marketing and business initiatives and examining them in accordance with the internal and external factors that effect the organisation. Marketing budget and action plan are presented, evaluation and recommendations are made.
KEYWORDS: Strategic marketing planning, tourism industry, LVCVA,
C/M/1193. Strategic Marketing Issues in Staples Inc
- WORDS:
- 1400
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper looks at the future strategic priorities of Staples Inc, the US based company that specialises in selling stationery, addressing their marketing issues, corporate social responsibility, brand evaluation, worldwide expansion and sales via the Internet. Analysis is based on the company’s annual reports and other publications.
KEYWORDS: Staples Inc, marketing issues, brand, CSR, acquisition,
C/M/1188. Sunseeker in Malta: marketing audit and marketing plan
- WORDS:
- 4000
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper looks at the global marketing strategy of Sunseeker, a company manufacturing luxury yachts, examining their entry to Malta. A marketing audit and a marketing plan for Sunseeker is developed. SWOT, PEST, Ansoff and BCG analysis of the company’s internal and external environment is conducted.
KEYWORDS: Sunseeker, Malta, new market entrance, Market audit, marketing plan, SWOT, Ansoff, BCG, PEST,
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