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Strategic Marketing Analysis

S/M/447. Principles of marketing: Starbucks

WORDS:
2400
DATE:
2009
PRICE:
29.99 GBP

The paper reports on Starbucks' marketing practices examining their history and performance, products, market segmentation, marketing strategies, competitors, etc. Recommendations are suggested about the company's development using the Ansoff matrix.

 

KEYWORDS: principles, marketing, starbucks,

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