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Strategic Marketing Analysis

S/M/364. Marketing Strategy in Hong Kong Disneyland

WORDS:
3900
DATE:
2007
PRICE:
39.99 GBP

The paper examines the causes of the Hong Kong (HK) Disneyland negative publicity identifying their key weaknesses and suggesting strategic alternatives for their development. Internal and external analysis of the company is conducted on the basis of the SWOT model, key tactical procedures are developed to facilitate the implementation of the strategies along the lines of the 7 Ps model.

 

KEYWORDS: Hong Kong Disneyland, SWOT, 7 Ps,

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Thank you very much. I have received the paper and look forward to reviewing it as part of a case study I am preparing for a workshop presentation. Your site was easy to navigate and response time was excellent. Best wishes. Lynn