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Strategic Marketing Analysis

S/M/207. EOS Airlines Marketing Strategy

WORDS:: 4700
DATE:: 2006
PRICE:: 49.99 GBP

This report aims to analyse the current EOS Airlines marketing plan and product and then develop a new marketing strategy that shall focus upon: product differentiation, understanding customer and consumer requirements and desires, increasing market share and expanding the target market, competitive fares, efficient business management, increasing load factors, the airline's image, customer and consumer awareness of the airline, promotion and advertising of the airline. In order to achieve this the paper is going to: describe the current situation in terms of product and marketing plan etc, identify and explain key objectives and targets for improvement, identify and explain probable issues and vulnerabilities (SWOT analysis), redefine the target market, marketing strategy and suggest how to implement it, forecast potential revenues, costs and profits for Summer 2006

KEYWORDS: Eos, airways, airline, branding, advertising, strategy, promotion,

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