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Strategic Marketing Analysis
S/B/424. International marketing strategy for exporting Buster brand to Denmark
- WORDS:
- 4100
- DATE:
- 2007
- PRICE:
- 49.99 GBP
The paper reports on Buster brand of Challs Ltd, a manufacturer of household cleaning products, presenting an international marketing plan for Buster's export to Denmark. Denmark's foreign trade regulations, social and cultural characteristics, potential consumers' profile, etc. are described, their household cleaning market is analysed using competitors' analysis, internal marketing mix analysis and SWOT environmental analysis. Strategies for the Danish market entry are discussed suggesting recommendations for Buster along the lines of the international marketing mix.
KEYWORDS: international, marketing, strategy, exporting, buster, brand, denmark,
Other Papers On: Foreign Market Entry
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