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Strategic Marketing Analysis
P/M/384. Marketing analysis of Worlds Apart
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper examines the situation in the UK toy market focusing on the performance of Worlds Apart, a toy making company, and its recent innovative product - an inflatable bed (Ready Bed). Strategic issues related to launching the product in the American market are discussed, including SWOT analysis, Porter's Five Force analysis, etc.
KEYWORDS: marketing, worlds, apart,
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