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Strategic Marketing Analysis
C/M/586. Marketing Information and Analysis: Curry's UK
- WORDS:
- 2300
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The report investigates the impact of the technological advances, especially the Internet, on the marketing strategy of the Curry's retail business. Various sections of the report focus on giving an overview of the Curry's and the parent organisation DSG International Plc. It presents a SWOT analysis of the Curry's in the retail business, the analysis the customer/buyer and behaviour analysis. The report reveals the use of the Internet by Curry as compared to that of its competitors in the retail industry. In the concluding part of the report, the author recommends some suggestions to enhance the use of IT and especially the use of the Internet to Curry's' advantage.
KEYWORDS: Currys, Marketing Strategy, Internet, SWOT, DSG,
Other Papers On: Currys
Other Papers On: Strategic Marketing Analysis
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