Browse our collection of papers in
Strategic Marketing Analysis

C/M/564. Dissertation. Marks & Spencer's: Strategic marketing audit for the women clothing market

WORDS:
11600
DATE:
2007
PRICE:
119.99 GBP

This dissertation involves the use of qualitative case study method to investigate strategic marketing audit for the Marks & Spencer's apparel market for women. It highlights strategic marketing audit techniques of leading marketing writers. It also reviews strategic objectives, marketing objectives, target market and retail marketing mixes. The research is underpinned by the theoretical framework of SWOT analysis, PESTEL analysis, Porter's five model and the Value Chain model. Data for the investigation was collected through interviews and they were analysed to proof or contradict the main research questions. Secondary sources of data were obtained from the company's annual reports and electronic publications of current articles relating to the study.

 

KEYWORDS: Dissertation, corporate strategies, marketing objectives target market, retail market,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST
 
Other Papers On: Marks and Spencer
Other Papers On: Marketing Dissertations
Other Papers On: Strategic Marketing Analysis

CUSTOM WRITING

Can't find what you are looking for? Click here to order a custom written paper

Subject Catalogue

Keywords Tag Cloud

marketing strategic strategy audit uk study market plan brand inc international environmental company apple critical management strategies dissertation ltd nike corporation business plc airlines recommendations mcdonald food environment planning amazon cream toyota examination co carphone clothing tiffany theory research warehouse product project coca assessment bull red davidson harley position bmw tesco issues cola ice financial ipod global sainsbury ryanair evaluation glac console games vitamin nokia microsoft au ireland consumer drinks sweden soft diageo fentimans behaviour box google andrews st house norwich development swatch academy skills starbucks principles bacardi penetrating french loreal elvive shiseido lvcva response changes economic challenges staples malta lukoil shampoo water carlsberg sunseeker crisis premium review factor becoming sunsail om systems bae ethical vsm abc mix bank online lending mortgage pursues maintain caterpillar alliances triumph motorcycles india entry france air competitor leadership marketers decision benz mercedes external ikea fairtrade organic regain lead powerpep luxury launch dazs positioning competitive argos carbon agen trust sony series waterstones touch boost revenue cost low confectionery fine mini vaio notebooks innocent practice techniques puma safeway operations westfield indian restaurant proposal investment insurance pure women spencer information curry penton dell recommendation brands chain consumption weetabix body role shop mapping hotel shangri growth la rasa sentosa marks lufthansa application motors benefits meggitt beatty balfour gen telecom national csr car parks ericsson advertising foxtons whsmith chartered tours innovation exploitation exploration standard marlboro acme dynamics identity change infosys extent effective colgate capital c morrisons raspberry cranberry eos dixons airways jet exporting buster denmark juice gucci process concept kellogg s web informatics disneyland kong duval equity leroy champagne hong browns joe pharmaceutical xing approach yvcs debenhams services qing service malaysia easyjet system live customer oracle situation successful sector evaluating performance apart worlds nfp profit seoul start implication tools concepts appraisal
GET OUR GooGLE TOOLBAR BUTTON
Click here
BOOK MARK US
WHAT OTHERS
HAVE SAID
It's wonderful service, thank you very much! Wang