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Strategic Marketing Analysis
C/M/451. A 3-Year Marketing Strategy for E-Tours
- WORDS:
- 4500
- DATE:
- 2007
- PRICE:
- 49.99 GBP
This report sets out a 3-year marketing strategy for an online travel company that specialises in selling 'specialist' tours to the over 40s market in the US and EU. Having suffered from the downturn in the travel industry following the September 11th terrorist attacks and global health scares, the company in questions is attempting to rebuild and eventually float on the stock exchange. Before detailing the strategy that the company should follow, this report first conducts an environmental audit of the market in which the company competes, including a PEST, Porter's five forces and SWOT analyses.
KEYWORDS: Marketing strategy, market segmentation, target market, positioning, Internet travel,
Other Papers On: E-Tours
Other Papers On: Marketing and Advertising Strategy
Other Papers On: Strategic Marketing Analysis
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
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- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
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- Operations Management
- Philosophy
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- Sociology
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