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Strategic Marketing Analysis

C/M/2196. Air France: strategic marketing and alliances

WORDS:
1100
ADD-ONS:
32 Slides Presentation
DATE:
2011
PRICE:
39.99 GBP

The paper looks at the marketing strategy of Air France airline carrier describing the company’s background, conducting marketing mix (7P) analysis of Air France, examining their alliance with other airlines and highlighting the importance of alliances in the airline industry. A 32-slide presentation of the paper is supplied in a separate file.

 

KEYWORDS: Air France, strategic marketing, alliances,

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