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Strategic Marketing Analysis

C/M/1906. Review of Sunsail's marketing audit and marketing plan

WORDS:
4250
DATE:
2011
PRICE:
49.99 GBP

This paper examines Sunsail Ltd, a company that organises sailing holidays. The paper aims to provide a marketing audit for the company, in order to produce a marketing plan for a new holiday destination in Hong Kong for the company. A company overview is provided, followed by a discussion regarding market segmentation in the yachting industry. The marketing audit is completed by looking at the company mission and corporate objectives, and this is followed by a SWOT analysis. The paper also provides a detailed marketing mix, and the paper concludes by examining management and control, along with the financial considerations.

 

KEYWORDS: Sunsail Ltd, sailing, marketing audit, marketing plan, market segmentation, yachting industry, SWOT, marketing mix!,

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