Browse our collection of papers in
Strategic Marketing Analysis
C/M/1465. Marketing research for Apple's iPod touch
- WORDS:
- 3150
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper reports on the marketing research for the new product ‘iPod touch’ manufactured by Apple Computer Inc. Corporate objectives of Apple are outlined, their market overview is presented, marketing audit is conducted using the models of SWOT, PEST and Porter’s Five Forces, marketing objectives and strategies are identified using the marketing mix (4P) model, a promotional programme for the new product is developed.
KEYWORDS: Apple Computers, iPod touch, SWOT, PEST, Porter’s Five Forces, marketing audit, marketing mix, promotional plan,
Other Papers On: Apple Computer Inc
Other Papers On: Market Research
Other Papers On: Marketing Mix
Other Papers On: Strategic Marketing Analysis
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
marketing strategic strategy audit uk study market plan brand inc international environmental company apple critical management strategies dissertation ltd nike corporation business plc airlines recommendations mcdonald food environment planning amazon cream toyota examination co carphone clothing tiffany theory research warehouse product project coca assessment bull red davidson harley position bmw tesco issues cola ice financial ipod global sainsbury ryanair evaluation glac console games vitamin nokia microsoft au ireland consumer drinks sweden soft diageo fentimans behaviour box google andrews st house norwich development swatch academy skills starbucks principles bacardi penetrating french loreal elvive shiseido lvcva response changes economic challenges staples malta lukoil shampoo water carlsberg sunseeker crisis premium review factor becoming sunsail om systems bae ethical vsm abc mix bank online lending mortgage pursues maintain caterpillar alliances triumph motorcycles india entry france air competitor leadership marketers decision benz mercedes external ikea fairtrade organic regain lead powerpep luxury launch dazs positioning competitive argos carbon agen trust sony series waterstones touch boost revenue cost low confectionery fine mini vaio notebooks innocent practice techniques puma safeway operations westfield indian restaurant proposal investment insurance pure women spencer information curry penton dell recommendation brands chain consumption weetabix body role shop mapping hotel shangri growth la rasa sentosa marks lufthansa application motors benefits meggitt beatty balfour gen telecom national csr car parks ericsson advertising foxtons whsmith chartered tours innovation exploitation exploration standard marlboro acme dynamics identity change infosys extent effective colgate capital c morrisons raspberry cranberry eos dixons airways jet exporting buster denmark juice gucci process concept kellogg s web informatics disneyland kong duval equity leroy champagne hong browns joe pharmaceutical xing approach yvcs debenhams services qing service malaysia easyjet system live customer oracle situation successful sector evaluating performance apart worlds nfp profit seoul start implication tools concepts appraisal
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
The quality of papers on this site is very good and the reference lists are extremely handy.Kevin
