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Strategic Marketing Analysis

C/M/1426. Carbon Trust: strategic marketing analysis

WORDS:
3150
DATE:
2010
PRICE:
39.99 GBP

The paper examines the marketing activity of Carbon Trust, a company providing products and services to UK businesses to assist in reducing their carbon footprint. A report on the company’s performance in 2009 is presented touching on their budget, internal PEST and SWOT analysis, market position, marketing and communications strategy, etc. Recommendations to the company are suggested about their customer relationship management.

 

KEYWORDS: Carbon Trust, PEST, SWOT, carbon footprint,

 
Other Papers On: Carbon Trust