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Strategic Marketing Analysis

C/M/1193. Strategic Marketing Issues in Staples Inc

WORDS:
1400
DATE:
2009
PRICE:
19.99 GBP

The paper looks at the future strategic priorities of Staples Inc, the US based company that specialises in selling stationery, addressing their marketing issues, corporate social responsibility, brand evaluation, worldwide expansion and sales via the Internet. Analysis is based on the company’s annual reports and other publications.

 

KEYWORDS: Staples Inc, marketing issues, brand, CSR, acquisition,

 
Other Papers On: Staples