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Strategic Marketing Analysis
C/M/1167. Strategic marketing plan for Carlsberg
- WORDS:
- 3600
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper presents a strategic marketing plan for Carlsberg developed on the basis of the situational analysis of the micro and macro environment of the company in the UK market. The plan includes an overview of the company, SWOT, PEST, Porter’s five forces, and BCG matrix analysis of the product portfolio, marketing objectives and strategies, and action plan for the financial years 2009-2011.
KEYWORDS: Carlsberg, SWOT, PESTEL, Porter’s Five Forces, BCG matrix, marketing plan,
Other Papers On: Carlsberg
Other Papers On: Strategic Marketing Analysis
Other Papers On: Marketing Plans
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