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Strategic Marketing Analysis

C/B/4317. Dissertation. An evaluation of international business and international strategic marketing. Case study: Caterpillar Inc

WORDS:

15750

DATE:

2011

PRICE:

159.99 GBP

This dissertation examines international business and international strategic marketing, and begins by introducing Caterpillar Inc as the case study. The dissertation aims to answer a wide range of questions based on the organization, some of which are as follows. What is the current situational analysis at Caterpillar Inc? How can Caterpillar Inc. learn from its process of internationalization? Can this become, or is it a core competence for the organization? How does national culture impact Caterpillar Inc’ international marketing strategy? The literature review also provides a thorough evaluation of a range of topics, some of which include Internationalization, market entry strategies, national culture, domestic marketing, and international marketing. The dissertation then goes on to discuss the chosen research methodology, which is followed by an assessment of the case study. The study also analyses BRIC economies, and concludes with an evaluation of the results found.

KEYWORDS: Dissertation, international business, international strategic marketing, Caterpillar Inc, internationalization, core competence, Market Entry Strategies, National Culture, domestic marketing, international marketing, BRIC economies,