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Strategic Marketing Analysis

C/B/2675. External environment and marketing mix of Tesco

WORDS:
2950
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the impacts of the external (macro) environment on marketing decisions of Tesco examining their marketing strategy along the lines of the PESTEL and marketing mix models. The key factors behind the company’s success in sustaining competitive advantage are identified. Initial task of this paper was: Select an organisation and discuss how the macro environment has influenced its marketing decision making, for the last 12 months, and how it is likely to influence its future decision making. Using the same organisation, discuss how the marketing mix is used by the strategist to gain competitive advantage in its chosen sector.

 

KEYWORDS: External environment, marketing mix, Tesco, PESTEL, competitive advantage,

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