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Strategic Marketing Analysis

C/B/229. Case study ? Ericsson Telecom

WORDS:
3500
DATE:
2005
PRICE:
39.99 GBP

The paper provides the analysis of Ericsson Telecom basing on the case study by Jean-Pierre Jeannet & H. David Hennessey, (2004) 'Cases in Global Marketing Strategies', 6th Ed. The analysis covers the marketing strategy of the company in terms of strategic options for further market expansion. The application of Ansoff business growth matrix helps to review short and long term strategic options with separate discussion of each of four options for market expansion: market penetration, market development, product development and diversification. The analysis also applies 4Ps framework and Roger's diffusion of innovation theory.

 

KEYWORDS: study, ericsson, telecom,

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