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Strategic Marketing Analysis

C/B/1159. CSR and marketing audit of National Car Parks

WORDS:
2200
DATE:
2008
PRICE:
29.99 GBP

The paper examines the approach to corporate social responsibility (CSR) used by the UK car park operator National Car Parks (NCP). The company's marketing audit is conducted using the frameworks of STEP (PEST), Porter's 5 Forces, SWOT and marketing mix analysis.

 

KEYWORDS: National Car Parks, NCP, corporate social responsibility, CSR, marketing audit, SWOT,

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