Browse our collection of papers in
Services Marketing
S/M/680. Quality management in relation to service marketing
- WORDS:
- 3050
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper looks at service marketing, and discuses quality management. The challenges of quality management in service marketing is discussed in reference to a range of issues, some include uniqueness, time, and the supply chain. The way in which challenges can be overcome is discussed, and the paper then evaluates the SERVQUAL Model in relation to its applications and limitations. Before conclusions are made, the paper provides recommendations for management.
KEYWORDS: Service marketing, quality management, supply chain, SERVQUAL!,
C/M/2578. An evaluation of service marketing
- WORDS:
- 2000
- DATE:
- 2012
- PRICE:
- 29.99 GBP
This paper looks at internal marketing, and is split into 6 sections. The first section assesses the usefulness of internal marketing in services settings, and the following section looks at three P’s of marketing, people, process and physical evidence. The third section then ascertains whether or not models developed for face-to-face situations can be applied to online services contexts. The fourth section discusses the role of expectations in defining and measuring service quality, and the fifth evaluates Bitler’s Servicescape Model, Mehrabian-Russel Stimulus-Response Model, and the Gap Model. The final section details different methods that are used to improve employee flexibility.
KEYWORDS: internal marketing, people, process, physical evidence, Bitler’s Servicescape Model, Mehrabian-Russel Stimulus-Response Model, the Gap Model, employee flexibility,
C/M/2402. International Service Marketing of Thomas Cook
- WORDS:
- 2450
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the challenges of services marketing in the international context offering a case study of the travel agency Thomas Cook Group (TCG). The services provided by the company are outlined highlighting the damage to the company image caused by poor customer service. Literature is reviewed on international services marketing, recommendations are suggested for TCG about the ways to improve their service quality.
KEYWORDS: services marketing, Thomas Cook, customer service, service quality,
C/M/2400. Marketing plan for launching online store C4 by NEXT
- WORDS:
- 2950
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper presents a marketing plan for the launch of a new online store by the UK fashion retailer NEXT called Chit Chat Chic Club (C4) on January 2012. Elements and characteristics of the service are outlined, its competitors and target market are identified, analysis of P7 marketing mix features is conducted.
KEYWORDS: NEXT, C4, Chit Chat Chic Club, online store, service marketing, marketing mix,
C/M/2211. Review of article “The future of services marketing: forecast from ten service experts”
- WORDS:
- 570
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper reviews the article “The future of services marketing: forecast from ten service experts” by Grove et al (2003) presenting the summary of the article, discussing its key ideas, and outlining the key themes of the study.
KEYWORDS: Services marketing, service quality, review,
C/T/178. Service marketing in tourism and hospitality. Case study of Nando's
- WORDS:
- 1450
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper addresses the issues of service marketing in the tourism and hospitality industry explaining the difference between the marketing of goods and services, presenting a blueprint of a service system used by the UK restaurant Nando’s, discussing the concepts of service encounter and physical evidence of servicescape, and explaining the importance of capacity management in tourism and hospitality.
KEYWORDS: Service marketing, tourism and hospitality, Nando’s,
C/M/2159. Service marketing in the Banking Sector
- WORDS:
- 1200
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper examines service marketing in the Banking sector, and answers three questions. The first is “what are the Opportunities and Threats facing UK Banks which finance SMEs in the UK?” The second is, “what are the Commonalities & Differences in Service Marketing Strategies of HSBC, Barclays, Lloyds and RBS in financing SMEs in the UK”. The final question is “What are HSBC’s Key Strategic Service Marketing Issues for the Next Five Years and recommends service marketing solutions”.
KEYWORDS: Service marketing, banking, SME, service marketing strategies, HSBC, Barclays, Lloyds, RBS,
C/M/2074. Examination of the factors involved when marketing a service
- WORDS:
- 1750
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper focuses on marketing and answers five questions. The first question discusses the influence of economic factors on marketing activities. The second question focuses on the factors that are considered for marketing mix’s and the third discusses the factors considered for marketing a service. The fourth question examines the role that marketing plays in a business organisation, and the final question discusses segmentation. This paper does not contain a reference list.
KEYWORDS: Marketing, economic factors, marketing activities, marketing mix, segmentation,
C/M/2019. Service marketing: case study of Sullivan Ford Auto
- WORDS:
- 1750
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper looks at the nature of service marketing using a case study of Sullivan Ford Auto. The difference between service marketing and the marketing of goods is explained examining the sales and service departments of Auto World, comparing car sales and service dealership management with managing health care services, presenting a blueprint for the servicing of a car, etc.
KEYWORDS: Service marketing, marketing of cars, Sullivan Ford Auto, car sales,
C/B/3148. Service and Product Marketing
- WORDS:
- 1100
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper examines the difference between service marketing and product marketing identifying distinctive features of service markets, i.e. intangibility, perishability heterogeneity, inseparability and lack of ownership.
KEYWORDS: Service market, Product Marketing, Service Marketing,
C/M/1701. Role of cross-cultural servicescape in employee motivation and customer satisfaction
- WORDS:
- 5400
- DATE:
- 2010
- PRICE:
- 59.99 GBP
The paper looks at the culture related nature of services explaining the concept of ‘servicescape’ and examining the impact of cross-cultural servicescape on employee motivation and customer satisfaction. A case study is conducted of culturally centric restaurant businesses discussing culture related aspects of the servicescape and highlighting their importance for the evaluation of the service by clients.
KEYWORDS: Cross-cultural servicescape, restaurant service, employee motivation, customer satisfaction,
C/M/1700. Restoration of Savoy London: Operations and Marketing Perspectives
- WORDS:
- 4050
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper addresses the issues of the restoration of the Savoy hotel in London. The background of the hotel is described, recommendations are suggested about the design and services in the hotel lobby making forecasts about the demand for afternoon tea service. Methods of relevant data collection are explained, a marketing campaign for reopening is discussed suggesting the use of an integrated marketing plan.
KEYWORDS: Restoration of Savoy, hotel lobby, afternoon tea service, forecasting, marketing campaign,
C/F/903. Dissertation. Importance of Marketing in Financial Services
- WORDS:
- 12650
- DATE:
- 2010
- PRICE:
- 129.99 GBP
The dissertation examines the effects of marketing on consumer behaviour (CB) towards financial services providing a review of literature on the theory of CB and consumer decision making with regard to the choice of a financial institution, the concept of customer relationship management (CRM), the management of service quality, etc. The methods of the research combine the use of the secondary sources and primary data obtained from questionnaires distributed among the users of financial services to determine their views on the influence of financial services marketing. Conclusions are made about the effects of marketing on CB towards financial products and services.
KEYWORDS: Dissertation, consumer behaviour, Marketing of Financial Services,
C/M/1466. Service marketing in Vodafone
- WORDS:
- 830
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper looks at the service marketing (SM) strategies of Vodafone reviewing various forms of service gaps, examining Vodafone’s strategies with respect to each identified gap, and considering their strategies for service failure recovery.
KEYWORDS: Vodafone, service gaps, service marketing, service failure recovery,
C/M/1427. Service Marketing: theory and case study of Hilton Hotels
- WORDS:
- 4150
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper considers different aspects of service marketing including service gaps, service design, service delivery, service failure, and service recovery. Application of the service marketing principles is examined using the case study of Hilton Hotels and applying the SERVQUAL model to describe the service design of the company.
KEYWORDS: Service Marketing, Hilton Hotels, SERVQUAL,
S/M/504. Services marketing in TUI Travel
- WORDS:
- 3000
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper looks at the brand management and customer service in TUI Travel examining the role of third party evaluation in the service industry, outlining prerequisites of effective service advertising, highlighting the significance of relationships with suppliers in emerging markets, and addressing the issues of company reputation, service quality and customer's response to service failure with reference to TUI Travel's practices.
KEYWORDS: TUI Travel, brand management, customer service, service industry,
C/M/1171. Product Marketing
- WORDS:
- 1000
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper examines the difference between product and service marketing explaining the use of the marketing mix (4Ps) perspective, discussing the role of trends in product policy, comparing the approaches to branding and positioning in different countries, and assessing the need of new product development.
KEYWORDS: Marketing, branding, positioning, new product development, marketing mix,
C/T/95. Hotel businesses in UK: marketing approach
- WORDS:
- 2400
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the marketing strategy for hospitality enterprises within the UK hotel industry. The problems and barriers faced by hospitality businesses in the UK are identified, the importance of service marketing is highlighted, the issue of ownership in the hotel industry is addressed.
KEYWORDS: Hospitality, hotel industry, service marketing,
C/M/1068. Services Marketing: review of research papers and case study of TUI Travel
- WORDS:
- 3000
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper looks at the features of service marketing in the travel and tourism industry offering a case study of the international company TUI Travel. The issues of brand and customer service management in the company are addressed making references to several studies on the theory of promotion and advertising that may help TUI Travel to improve their marketing practices.
KEYWORDS: TUI Travel, Services marketing,
S/M/467. Service Marketing Problem Analysis of Tesco.com
- WORDS:
- 3200
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper addresses the complaints of Tesco customers about the quality of the company's online service describing their e-commerce website, reviewing literature on the theory of service marketing and quality management, and applying the marketing mix model to the analysis of Tesco's problem. Steps are recommended to recover the quality of the online services using the SERVQUAL model.
KEYWORDS: Tesco, online services, service quality, marketing mix, SERVQUAL,
S/M/457. Customer Service of Orange: Problems, Analysis and Solution
- WORDS:
- 3400
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper reports on the UK mobile phone network Orange outlining their problems related to customer service, presenting a review of literature on the theory of service marketing, identifying typical gaps in quality service to customers, and offering suggestions to resolve the issues of Orange customer services.
KEYWORDS: Customer service, Orange, complaints, service marketing,
C/M/789. A 'Mystery Shopper' visit to a leisure centre
- WORDS:
- 2400
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper presents an overview of a 'mystery shopper's visit to Armley Leisure Centre in Leeds drawing upon the 'Quest' checklist to evaluate the effectiveness of the Centre in delivering high quality customer experience. References are made to Quest guidelines and academic literature related to leisure centre management.
KEYWORDS: Mystery shopper, Armley Leisure Centre, Quest guidelines, benchmark standards, facilit,
C/M/979. What is customer service strategy and why is it important for organisations to have one?
- WORDS:
- 2100
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the importance of customer service for organisations reviewing the basic CRM theories on service and customer care, and presenting a case study of the UK telecommunication company BT. The characteristics of the service provision are defined addressing the issues of service supply and demand, the elements of a customer care strategy are outlined.
KEYWORDS: customer, service, strategy, organisations, one,
S/M/415. Service Marketing Management: EBay and Amazon
- WORDS:
- 3100
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper reports on the practices of the EBay and Amazon highlighting the benefits of their retailing and service facilities, comparing the structure of their consumer demand, describing the so-called 'servuction model', the features of services delivery ('servicescape'), consumer expectations, etc. Gap analysis is conducted of the discrepancies between consumer expectation and management perception of service quality in EBay and Amazon. Recommendations are suggested about the companies' opportunities.
KEYWORDS: Service Marketing, EBay, Amazon,
C/M/441. Services Marketing: Air Travel Sector
- WORDS:
- 2300
- DATE:
- 2007
- PRICE:
- 29.99 GBP
This study reports on the air travel sector. It assesses the current marketing environment of the sector, underlines the opportunities and threats facing the sector. Through two principal European air travel service providers?British Airways and RyanAir representing the lower and higher end of the air passenger market, respectively, the report advances how airliners can simultaneously fend of the threats and exploit the opportunities. Commonalities and differences between the service marketing strategies of the two companies show how differently they respond, and are positioned to win the competition. Key strategic service marketing issues associated with British Airways and RyanAir lead to thinking the Internet is the new frontier of services marketing. The report concludes effective deployment of eCRM practices would be critical to retain and attract customers, and may have long-term benefits in reducing cost as well as improving the bottom-line.
KEYWORDS: Services Marketing, Airline, Air Travel, Marketing, Management,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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