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Services Marketing

S/M/504. Services marketing in TUI Travel

WORDS:
3000
DATE:
2009
PRICE:
39.99 GBP

The paper looks at the brand management and customer service in TUI Travel examining the role of third party evaluation in the service industry, outlining prerequisites of effective service advertising, highlighting the significance of relationships with suppliers in emerging markets, and addressing the issues of company reputation, service quality and customer's response to service failure with reference to TUI Travel's practices.

 

KEYWORDS: TUI Travel, brand management, customer service, service industry,

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