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Services Marketing
S/M/467. Service Marketing Problem Analysis of Tesco.com
- WORDS:
- 3200
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper addresses the complaints of Tesco customers about the quality of the company's online service describing their e-commerce website, reviewing literature on the theory of service marketing and quality management, and applying the marketing mix model to the analysis of Tesco's problem. Steps are recommended to recover the quality of the online services using the SERVQUAL model.
KEYWORDS: Tesco, online services, service quality, marketing mix, SERVQUAL,
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