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Services Marketing
S/M/457. Customer Service of Orange: Problems, Analysis and Solution
- WORDS:
- 3400
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper reports on the UK mobile phone network Orange outlining their problems related to customer service, presenting a review of literature on the theory of service marketing, identifying typical gaps in quality service to customers, and offering suggestions to resolve the issues of Orange customer services.
KEYWORDS: Customer service, Orange, complaints, service marketing,
Other Papers On: Orange PLC
Other Papers On: Services Marketing
Other Papers On: Service Quality
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