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Services Marketing
P/M/628. Customer relations in water services market: case study
- WORDS:
- 1000
- DATE:
- 2006
- PRICE:
- 19.99 GBP
The paper analyses the strategy of Anglian Water Services (AWS) towards their customers reviewing the implications of the water services market deregulation, the role of customer service in securing new funds, the changes in AWS organisational culture, etc.
KEYWORDS: Anglia Water Services, deregulation, customer service,
Other Papers On: AWG Plc
Other Papers On: Services Marketing
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