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Services Marketing
P/M/586. Use of IT in customer service
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper investigates the use of information and communication technology in customer service outlining its advantages and disadvantages for both customers and employees. The examples of an advantageous use of technologically-centred service by Firstdirect, Argos and other companies are discussed.
Other Papers On: Information Communication Technology
Other Papers On: Services Marketing
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