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Services Marketing
P/M/419. Competition in financial services
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper examines the factors behind the increasing competition in financial services related to the development of technology, globalisation, an increase in world wealth, deregulation, a growing number of financially sophisticated consumers, brand orientation, etc. The market structure of UK banking is outlined highlighting the importance of competitor analysis, the use of strategy models and market research, relationship marketing (RM) and customer relationship management (CRM).
KEYWORDS: competition, financial, services,
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