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Services Marketing
E/M/145. Services marketing: theory and examples
- WORDS:
- 3500
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper examines the importance of services marketing in contemporary hyper-competitive environment. Key elements and characteristics of services are outlined, value adder services are defined, the issues of relationship marketing, innovation, quality, consumer behaviour, etc. are addressed discussing customer expectations towards the services.
KEYWORDS: Services, relationship marketing,
Other Papers On: Services Marketing
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On an initial reading it looks very much what I require. Once again thanks for a very prompt service.Andy
