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Services Marketing
C/T/95. Hotel businesses in UK: marketing approach
- WORDS:
- 2400
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the marketing strategy for hospitality enterprises within the UK hotel industry. The problems and barriers faced by hospitality businesses in the UK are identified, the importance of service marketing is highlighted, the issue of ownership in the hotel industry is addressed.
KEYWORDS: Hospitality, hotel industry, service marketing,
Other Papers On: Hospitality
Other Papers On: Hospitality, Travel and Tourism Industry
Other Papers On: Services Marketing
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