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Services Marketing
C/M/627. Service Marketing: Case study of Mobil
- WORDS:
- 2400
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The paper reports on global oil company Mobil analyzing their core product, actual product and augmented product, and discussing whether the augmented service offerings by Mobil may be useful when planning its product strategy. The data used for the analysis is drawn from secondary sources including academic journals and books. The analysis shows that with the oil prices continuously rising, Mobil needs to establish direct relationship with the consumers to retain and increase its market share in Australia and globally.
KEYWORDS: Mobil Australia product oil, direct marketing,
Other Papers On: Exxon Mobil Corporation
Other Papers On: Services Marketing
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Received thanx great paperJ.C.
