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C/M/443. Making service accessible: Vodafone

WORDS:
1100
DATE:
2007
PRICE:
19.99 GBP

There has been a barrage of literature on the topic of making service accessible in the past few years. The primary focus this paper will be to investigate the relationship between the theory related to the one of the more recent service marketing topic i.e. making services accessible and actual marketing practice in a UK service organization vis-?-vis Vodafone. To begin with the paper will first discuss the theoretical perspective on the issue and then critically evaluate the marketing practice in Vodafone to establish any relation between theory and practice.

 

KEYWORDS: Vodafone, theory and practice, service marketing,

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Thank you very much for the paper I have just received. It will help me greatly with the marketing assignment I have been struggling with it. Stephen