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C/M/36. Using a SWOT analysis, justify such investment in marketing programmes by UK retail banks: HSBC Bank
- WORDS:
- 2000
- DATE:
- 2003
- PRICE:
- 29.99 GBP
Conclusion: The aim of this report was to prepare recommendations for HSBC in their customer retention strategies. Several advices were drawn, application of which will enable HSBC bank to formulate successful strategies and perform effectively. However in order to formulate correct customer retention strategies marketers of the bank will need to analyse their current strategies and prepare new ones on the basis of success or failure of the old strategy.
KEYWORDS: using, swot, analysis, justify, investment, marketing, programmes, uk, retail, banks, hsbc, bank,
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