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Services Marketing
C/M/2402. International Service Marketing of Thomas Cook
- WORDS:
- 2450
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the challenges of services marketing in the international context offering a case study of the travel agency Thomas Cook Group (TCG). The services provided by the company are outlined highlighting the damage to the company image caused by poor customer service. Literature is reviewed on international services marketing, recommendations are suggested for TCG about the ways to improve their service quality.
KEYWORDS: services marketing, Thomas Cook, customer service, service quality,
Other Papers On: Thomas Cook Group
Other Papers On: Services Marketing
Other Papers On: Service Quality
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Keywords Tag Cloud
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