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C/M/2400. Marketing plan for launching online store C4 by NEXT

WORDS:
2950
DATE:
2011
PRICE:
29.99 GBP

The paper presents a marketing plan for the launch of a new online store by the UK fashion retailer NEXT called Chit Chat Chic Club (C4) on January 2012. Elements and characteristics of the service are outlined, its competitors and target market are identified, analysis of P7 marketing mix features is conducted.

 

KEYWORDS: NEXT, C4, Chit Chat Chic Club, online store, service marketing, marketing mix,

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