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Services Marketing
C/M/2211. Review of article “The future of services marketing: forecast from ten service experts”
- WORDS:
- 570
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper reviews the article “The future of services marketing: forecast from ten service experts” by Grove et al (2003) presenting the summary of the article, discussing its key ideas, and outlining the key themes of the study.
KEYWORDS: Services marketing, service quality, review,
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