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Services Marketing
C/M/2019. Service marketing: case study of Sullivan Ford Auto
- WORDS:
- 1750
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper looks at the nature of service marketing using a case study of Sullivan Ford Auto. The difference between service marketing and the marketing of goods is explained examining the sales and service departments of Auto World, comparing car sales and service dealership management with managing health care services, presenting a blueprint for the servicing of a car, etc.
KEYWORDS: Service marketing, marketing of cars, Sullivan Ford Auto, car sales,
Other Papers On: Services Marketing
Other Papers On: Ford
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Keywords Tag Cloud
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