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Services Marketing
C/M/1700. Restoration of Savoy London: Operations and Marketing Perspectives
- WORDS:
- 4050
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper addresses the issues of the restoration of the Savoy hotel in London. The background of the hotel is described, recommendations are suggested about the design and services in the hotel lobby making forecasts about the demand for afternoon tea service. Methods of relevant data collection are explained, a marketing campaign for reopening is discussed suggesting the use of an integrated marketing plan.
KEYWORDS: Restoration of Savoy, hotel lobby, afternoon tea service, forecasting, marketing campaign,
Other Papers On: Fairmont Hotels and Resorts
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