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C/M/1466. Service marketing in Vodafone
- WORDS:
- 830
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper looks at the service marketing (SM) strategies of Vodafone reviewing various forms of service gaps, examining Vodafone’s strategies with respect to each identified gap, and considering their strategies for service failure recovery.
KEYWORDS: Vodafone, service gaps, service marketing, service failure recovery,
Other Papers On: Vodafone
Other Papers On: Services Marketing
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Dear coursework4you: i've received the paper, it is really helpful.Mohammad
