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Services Marketing
C/M/1427. Service Marketing: theory and case study of Hilton Hotels
- WORDS:
- 4150
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper considers different aspects of service marketing including service gaps, service design, service delivery, service failure, and service recovery. Application of the service marketing principles is examined using the case study of Hilton Hotels and applying the SERVQUAL model to describe the service design of the company.
KEYWORDS: Service Marketing, Hilton Hotels, SERVQUAL,
Other Papers On: Services Marketing
Other Papers On: Service Quality
Other Papers On: Hilton Group
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Keywords Tag Cloud
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