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Service Quality

S/M/629. RyanAir: service quality vs. lowest costs

WORDS:
2050
DATE:
2011
PRICE:
29.99 GBP

The paper addresses low expectations of service quality by passengers of RyanAir who now have the option of standing up during flights. The concept of 'perfect customer experience’ is discussed arguing that RyanAir’s potential customers will prioritise the lowest possible costs over a superior customer experience and the company’s strategy will prove beneficial.

 

KEYWORDS: RyanAir, service quality, lowest costs, customer experience,

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