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Service Quality
S/M/485. Managing Service Quality: case study of McDonald's
- WORDS:
- 3300
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper addresses the issues of quality management in McDonalds describing their service delivery system, the Mystery Consumer checklist, the procedure of handling customer complaints, etc. It is argued whether a satisfied customer is a loyal customer making references to the theories of customer loyalty and the quality of service.
KEYWORDS: managing, service, quality, study, mcdonald,
Other Papers On: McDonalds
Other Papers On: Service Quality
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