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Service Quality

S/M/466. Proposal. Online Service Quality of Tesco

WORDS:
3000
DATE:
2009
PRICE:
39.99 GBP

The paper offers a research proposal into the online services of Tesco supermarket. The quality of the service is critically analyzed suggesting a study of its contribution to customer satisfaction. Customer behaviour toward online purchasing is discussed with reference to academic literature and case studies, the philosophy and methods of the research are described, its validity and credibility is assessed, the ethical issues of the research are addressed.

 

KEYWORDS: Proposal, customer behaviour, service quality, online purchasing, Tesco,

 
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