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Service Quality

S/M/457. Customer Service of Orange: Problems, Analysis and Solution

WORDS:
3400
DATE:
2009
PRICE:
39.99 GBP

The paper reports on the UK mobile phone network Orange outlining their problems related to customer service, presenting a review of literature on the theory of service marketing, identifying typical gaps in quality service to customers, and offering suggestions to resolve the issues of Orange customer services.

 

KEYWORDS: Customer service, Orange, complaints, service marketing,

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