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Service Quality
C/OM/170. Evaluation of event's service quality: case study of pop concert in Milton Keynes
- WORDS:
- 1900
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper evaluates the quality of service at the pop concert held in Milton Keynes Bowl. Literature on the theory of service quality (SQ) is reviewed identifying quality indicators and grading them to assess the service quality of the event. Recommendations are made to improve future events’ SQ.
KEYWORDS: Event management, service quality, SERVQUAL, pop concert,
Other Papers On: Service Operations Management
Other Papers On: Service Quality
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