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C/M/2445. Dissertation. The factors that affect the overall consumer satisfaction and service quality in UK Budget Hotels

WORDS:
10100
DATE:
2011
PRICE:
109.99 GBP

This dissertation examines the factors that affect consumer satisfaction and service quality in UK Budget Hotels. The paper begins by providing background information on Travelodge, and follows with a summary of the strategies adopted by the budget hotel. The study aims to identify factors affecting the service quality in UK budget hotels, to explore the consumers’ expectations of the service quality in UK budget hotels, to explore the consumers’ perceptions of the service quality in UK budget hotels, to report the gap between the perceptions and expectations for service quality in UK budget hotels, and to study the factors affecting the customer satisfaction in the budget hotels. The review of literature focuses on a range of topics, some of which include the importance of service quality, measurements of service quality, and the relationship between service quality and customer satisfaction. The methodology used is highlighted, and the findings are identified. This is followed by an analysis of the findings, whilst conclusions are made regarding recommendations.

 

KEYWORDS: Dissertation, consumer satisfaction, service quality, UK Budget Hotels, Travelodge!,

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